*tHinK* Marketing

Some don’t think about marketing until it becomes necessary (HINT: It’s always necessary.
Others market constantly.

Ride the wave…

I found some fine information that expresses it well at Nation’s Building News.

For your message to break through the clutter, it must be relevant — your audience must care about what you are saying.

Do they care about a coupon for a free sofa … or do they care about your reputation?

Your message must also overcome what scientists call negative filtering, the ability of the brain to allow a person who lives near railroad tracks to unconsciously screen out train noise.

This is what drives the search to always be “unique” or “creative” isn’t it? We see clients who constantly flog the old themes and nobody’s listening. Who knew we had a filter?

According to the scientists, your brain tends to allow three types of information to pierce the negative filtering; things that you value, things that are unique and things that threaten you.

This is the golden key and the holy grail. Read it again and think about it for a few minutes. It’s what your customers pay attention to. It’s all you need to know.

Marketing “constantly” is the only marketing, because while marketing isn’t everything, everything you do is marketing.

A budget and a plan. That’s all you need. Craft a plan that meets that budget and do what you can … but DO it. And of course, if you want help, you know where to find us.

T&T